Fairmont signs on airline partners

29th Jun 2007

Fairmont Hotels & Resorts has formed marketing alliances with several new international airline carriers including United Airlines, Lufthansa Airlines, and Cathay Pacific.  Guests staying at Fairmont’s collection of distinctive hotels and resorts around the world will now have the opportunity to collect air miles in the respective carriers’ frequent flyer programmes.
With the Fairmont portfolio poised for significant international growth, the new marketing relationships are an excellent complement to the brand’s existing range of frequent flyer programme affiliations, a group that includes other airline partners such as American Airlines, Air Canada, Emirates and Seattle-based Alaska Airlines.
“Fairmont’s extremely excited to be founding relationships with many of the principal players in the aviation industry,” said Brian Richardson, Fairmont’s Vice President, Brand Marketing & Communications. “Within the last year, the Fairmont brand has established a greater international identity with the emergence of hotels in destinations such as Germany, Scotland, Monte Carlo, and Mexico’s Mayan Riviera and we continue to expand globally.  The new airline partners support our vision of becoming a global leader in the hotel marketplace and provide our guests with a multitude of mileage options during their stay.”
Guests on qualifying stays will now have the opportunity to earn frequent flyer miles in United Airlines’ Mileage Plus programme, Lufthansa Airlines’ “Miles and More” programme, or Cathay Pacific’s Asia Miles programme. Qualifying stays are subject to hotel availability at published lead-in, corporate or package rates.



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