“We listen and learn and always try to supply what our guests require.” This has been the mantra of success for Stephen Joynes, the self-made multi millionaire who is the very proud owner of Hoar Cross Hall the world renowned health spa situated in the Staffordshire countryside near the city of Lichfield.
The remarkable journey that he and his family have taken over the past eighteen years has seen the once semi derelict Stately home turned into one of the UK’s most thriving businesses, a haven specifically designated to health, relaxation and perhaps most importantly happiness.
It was back in 1989 that Stephen Joynes first came across Hoar Cross Hall, he saw a very dilapidated building but it had a charm all its own and Stephen had the track record and proven ability to turn ugly ducklings into magnificent swans.
He saw the potential in Hoar Cross and began the transformation, doubling the size of the building almost immediately; he added a swimming pool, spa treatment rooms, aerobics suite, gymnasium, bedrooms and suites.
The task of reclaiming the formal gardens began as did adding new tennis courts, a croquet lawn and boules area.
It took two years to complete the first stages of the operation and in 1991 Hoar Cross Hall opened as the Premier Stately Home Health Spa, over the next five years a new west wing was added to the building that included another relaxation area and further therapy suites, along with an extension that trebled the sizes of the gymnasium and aerobics areas and the opening of the Golf Academy.
Hoar Cross Hall is an evolution in progress, and in 2003 planning permission was granted that enabled Stephen Joynes to create another 65,000 square feet of spa resort space. In 2005 the major part of this extra expansion had taken place, with the opening of the new Eden Day Spa. “With Eden Day Spa, we have created some wonderful new areas of relaxation, the atrium lounge, sixty new treatment rooms another restaurant and temptation cafe. ” Said Stephen. “We also added a 26 metre salt water swimming pool with whirlpools and water massage areas, an additional saunarium, sauna and steam room.” There has been over the last few years a redevelopment of the golf course and inclusion of a driving range.
The developments were completed in 2006 and guests of Hoar Cross Hall have over 180,000 square feet of sheer luxury in which to relax.
These are the most extensive spa facilities in the United Kingdom and For two years running Hoar Cross Hall have been the recipients of the World Travel ‘England’s Finest Resort’ award.
The eighteen year, thirty million plus project is all but completed but Stephen Joynes is not ready to declare the project over just yet, “We shall of course continue to upgrade and fine tune in all areas to maintain the exceptional standards here at Hoar Cross Hall and who know what else?”