Carlson Wagonlit enhance hotel images

Leonardo Media have been selected by Carlson Wagonlit Travel (CWT) to supply image content for online hotel bookings through CWT traveler and travel counselor booking tools.

Under the agreement, Leonardo will provide CWT with a customized delivery of static image content for more than 60,000 hotels that can be booked online.

Leonardo is recognized as the leader in image content distribution with contracts in place to power the two industry switches - Pegasus and WizCom—the four global distribution systems (GDSs) - Amadeus, Galileo, Worldspan and Sabre—and many other travel distribution channels.

Commenting on the agreement with CWT, David Elton, Leonardo chief executive officer, said, “We are thrilled to be working with this leading travel management company. This agreement not only reinforces our expansion in the travel channel marketplace, it ensures that our hospitality partners are maximizing their investment and reaching the most consumers possible.”

Elton added, “Savvy web consumers are demanding a greater breadth of enhanced visual content to enable more informed purchase decisions. Leonardo provides the largest source of aggregated digital content for hotels within the travel industry.”


Toby March, vice president, non-air products, CWT, said, “Every hotel is different. We believe that it is important for our travelers and travel counselors to be able to see what they are receiving. Visual multimedia plays an important part in the hotel shopping experience, so teaming up with Leonardo, the market leader in this space, makes good sense for us. At CWT, we are continually looking to enhance our hotel offering, by providing greater choice, better service, better prices and greater value overall for our travelers.”