Best Western signs corporate deal

22nd May 2007

Best Western International has been
selected as a Preferred Lodging Partner of both the American Automobile
Association (AAA) and Canadian Automobile Association (CAA) through 2010,
extending the long-term relationship between the travel industry
  As part of the Preferred Lodging Partner agreement, Best Western and
AAA/CAA will leverage the mutual strengths of their iconic brands and
road-travel heritage through channels such as the associations’ Approved
Lodging, Official Appointment, TourBook and “Show Your Card & Save(R)”
(SYC&S) programs. The partnership also provides Best Western greater access
to the more than 50 million AAA/CAA members and their respective clubs
through preferential placement in the organizations’ sales materials and
through targeted marketing efforts. In addition, Best Western will have
more extensive usage rights to the AAA/CAA brand and logo in its related
advertising/promotional activities.
  AAA/CAA members spend $38 billion (USD) annually on lodging,
representing 36 percent of all U.S. lodging room nights.
  “With many of our hotels located in traditional drive-to markets, Best
Western has always been committed to bringing exceptional value and
unmatched service to AAA and CAA members,” said Dorothy Dowling, senior
vice president of marketing and sales for Best Western International. “We
are proud to be named a Preferred Lodging Partner, and look forward to
working together to further enhance the travel experience for this
important audience.”
  “This new program represents a much deeper partnership with Best
Western going forward,” said Sandi Hughes, vice president, travel services
for AAA. “Our goal is to provide AAA/CAA members with reliable information
about quality accommodations at a good value and Best Western really
embodies that.”
  In 2005, Best Western introduced a free, customized loyalty program
designed exclusively for this market segment. The AAA/CAA Preferred Gold
Crown Club(R) International program offers members elite benefits and
privileges plus richer promotional offers throughout the year.




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