Business Travel Show Dubai signs on BA

British Airways has signed as a founding partner for the Business Travel Show Dubai, which debuts in the Emirate on October 29. The show, being held at the Madinat Jumeirah Arena, will feature a two-day exhibition and educational seminar programme bringing together business travel buyers and bookers with travel suppliers and travel management agencies.

The Business Travel Show Dubai is the region’s only dedicated event for business travel and will provide a unique promotional & lead generating opportunity for companies involved in the Middle East’s highly lucrative business travel sector.

‘Already the official airline partner for Business Travel Show London, British Airways is demonstrating our regional commitment by becoming a founding partner of the upcoming Business Travel Show Dubai,’ said Claire Guppy, British Airways’ Corporate Sales Manager Middle East.

‘October marks the 75th anniversary of our Middle East services and to celebrate this milestone we’ll be exhibiting our new Club World (business class cabin) product at Business Travel Show Dubai - we’re determined to leave our mark on the region’s business travel community at what we’re sure will become the Middle East’s premiere platform for business travel executives.’