‘Amazing Abu Dhabi’ rises as tourism beacon

The buzz about Abu Dhabi continues at Arabian Travel Market after Abu Dhabi National Hotels (ADNH) signed an agreement with Marriott International to operate the first JW Marriott Abu Dhabi Resort and Spa. “We are sure that this partnership will bring immense benefits for both ADNH and Marriott International,” says H.E. Khalifa Nasser Bin Huwaileel Al Mansoori, Chairman of ADNH.

“Abu Dhabi is developing itself as a major hub for business and cultural tourism, and we believe that JW Marriott is coming into the UAE capital at the most opportune time,” he added.

The JW Marriott Abu Dhabi Resort & Spa will feature several interconnected towers with 360 rooms, 88 one, two, and three-bedroom chalets, 33 executive suites, large banquet facilities and a variety of dining experiences, with several rooms overlooking the Sheikh Zayed Grand Mosque.

“Within the past few years, JW Marriott brand has grown exponentially,” Ed Fuller, President of Marriott International told Breaking Travel News: “Today, the Collection encompasses 36 hotels and resorts in 17 countries with plans for 50 properties over the next several years in key global gateway cities and resort destinations.”

Desert Islands destination

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Abu Dhabi is also promoting its “Desert Islands” destination, which will consist of eight islands and an onshore gate. It will comprise of the former Royal nature reserve of Sir Bani Yas Island, Dalma Island and the Discovery Islands.

His Highness Sheikh Ahmed Bin Saeed Al Maktoum, Chairman of the Emirates Group, praised Abu Dhabi’s Desert Islands as an “an amazing project”.

He was visiting the models at Arabian Travel Market saying it “was a very important project for the tourism industry of the whole country.” Sheikh Ahmed also commented on the cultural district of Saadiyat Island, which lies just offshore the UAE capital, as “an incredible project.”

The Cultural District is one of seven distinct districts planned for Saadiyat Island - which translates from Arabic as ‘Island of Happiness.’ The district will be home to the Frank Gehry-designed Guggenheim Abu Dhabi contemporary art museum and the Louvre Abu Dhabi designed by French architect Jean Nouvel.


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