TAJ Hotels Resorts and Palaces has selected Amadeus Revenue Management System (RMS) for 32 hotels and resorts around the world. TAJ joins 48 international hotel chains and over 1000 hotel properties which have chosen Amadeus’ RMS.
TAJ Hotels Resorts and Palaces is India’s largest hotel group with 76 hotels in 51 destinations and an international presence in major cities such as Dubai, London, New York, Boston and Sydney. As TAJ expands rapidly across the world, taking advantage of the current boom in the hotel industry, it is establishing an infrastructure which will secure sustainable growth in guests and yields.
Amadeus RMS stores detailed information on reservations made throughout a hotel chain. This can be used to support sales, marketing and financial processes. The system generates accurate predictions of future demand, making suggestions on how to price rooms and manage availability so as to maximise yield. With this tool, TAJ will be able to sell the right room at the right price to the right guest. Other users of Amadeus RMS have seen revenue increase by up to 8%.
“For a hotel chain of our size, it is imperative that a reliable solution be introduced to help manage our inventory more efficiently and effectively. With Amadeus RMS, we are confident that our resources will now be capitalised to the fullest,” said Puneet Mahindroo, Director of Revenue Management, TAJ Hotels Resorts and Palaces. “With this implementation, our hotels around the world will be able to better manage our resources and therefore further enhance our customer service across the board.”
Bruno des Fontaines, Vice President Amadeus Hospitality Business Group Asia Pacific, added: “In the highly competitive hotel business it is essential to unlock pockets of profitable revenue anywhere they can be found. TAJ Hotels Resorts and Palaces, one of the largest regional hotel groups in the world, and the biggest in India, clearly understands this as they continue to expand rapidly across the world. We are delighted tom be working with such a prestigious and successful global hospitality brand.”
The agreement with Taj makes Amadeus the foremost provider of technology solutions to India’s hospitality industry.