Multimap has
announced the implementation of the new release of its industry-leading
API service for Active Hotels.The implementation of the
latest version of this service is expected to further increase customer
interaction with the site, boost customer loyalty, and increase the
ratio of lookers to bookers.

Commenting on the implementation of Multimap’s API on
www.allukhotels.com, Adrian Currie, Managing Director of Active Hotels
said, “Multimap’s API represents a major advance in location-based
services, and significantly enhances the end user’s experience.
Implementing the service puts us and our sister companies very much at
the head of the pack when it comes to offering travelers useful,
interactive, and rich experiences online, representing great
time-savings for them while they’re doing their research. We are pleased
to say that the feedback we’ve been receiving from our users has been
highly positive.”

Commenting on the Multimap API v.1.2, Jeff Kelisky, CEO of Multimap,
said, “We are proud to offer the latest version of our API service
(version 1.2) to the industry. Ease and speed of implementation are key
considerations driving many businesses to embrace the new service, with
the ability to be up and running with a highly interactive, signature
site in a matter of hours. We are delighted to count Active Hotels among
the innovative companies that have already embraced the new service, and
look forward to seeing many more businesses worldwide following suit!”

Jeff is inviting attendees at the Travel Technoloy Show to the
presentation that he is co-hosting with Johannes Kebeck, Virtual Earth
Technology Specialist, Microsoft on the growing use of online mapping in
the travel industry, at 11.15am on the 14th February. The high-profile
speakers will examine how online mapping and location-based services are
evolving, the benefits of incorporating these services into travel
websites, and what’s involved in creating mash-ups that combine maps
with location-based information.
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