Radisson SAS Hotels & Resorts have signed a contract to manage a new hotel in the holy city of Makkah.The Al Diyafa Radisson Hotel will have 256 rooms, state-of-the-art facilities including a separate male and female spa, four restaurants, six meeting rooms and a 1250 square metre ballroom for weddings and banquets.

Jean-Marc Busato, Area Vice President of The Rezidor Hotel Group, said, “This is an important milestone for us to be present in what is considered the holiest city in Islam. This is our sixth Kingdom project which we consider one of our major growth markets.”

The luxury hotel is within walking distance of the Al Diyafa shopping mall and three kilometers from the Haram, or the mosque of the prophet. The hotel will cater for religious tourism and the growing corporate and MICE market.

“We have acquired a good understanding of the Saudi Arabian market and besides developing our first class Radisson brand, we also see a demand for efficient, value for money accommodation for the frequent traveller in the mid market segment,” Jean-Marc added.

Rezidor currently manages four hotels in Riyadh, Jeddah and Yanbu.
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