SIA unveils new US product

16th Jan 2007

Passengers flying Singapore
Airlines from the U.S. will now be able to experience the airline’s
$360 million new cabin products, with the launch of B777-300ER service from
San Francisco.Created using extensive passenger feedback, the next
generation products are designed to provide passengers in all three classes
with more space, comfort and control of their in-flight experience.
Features of the new First, Business and Economy Classes include:
  First Class
    * The most spacious First Class seat in the sky—35-inches wide
    * Flexibility to use the seat as a daybed for lounging, as well as a
full-sized flat bed for resting in a natural sleeping position
    * Only eight seats in the cabin offer each First Class customer complete
privacy and enhanced attention from the cabin crew
    * Larger 23-inch LCD monitors fully equipped with USB ports, in-seat
power and active noise reduction headsets
    * Private vanity area, easy to use sliding table (adjustable for height)
and large in-seat storage space
    * Furnishings and amenities designed by fashion house, Givenchy
    * Revamped menu designed by SIA’s panel of renowned chefs and wine
experts, with on-demand dining

  Business Class
    * World’s widest, fully-flat business class seat—30-inches, almost 50
percent wider than most airlines currently offer in this class
    * Seats arranged in forward facing, 1-2-1 configuration offer all
passengers direct access to the aisle
    * 15.4-inch LCD monitors fully equipped with USB ports, in-seat power and
active noise reduction headsets

  Economy Class
    * Redesigned 19-inch seat—two inches wider than industry average
    * Larger 10.6-inch entertainment monitor with USB ports
    * Smart features including handset on the seatback for easier reach, a
non-intrusive reading light installed underneath the seatback screen,
and in-seat power supply

  KrisWorld In-flight Entertainment System
    * More than 1,000 on-demand options including 100 movies, TV programs,
interactive games, audio CDs and programming
    * Popular learning applications such as Berlitz World Traveller and
Culture Quest
    * Comprehensive suite of office tools that includes spreadsheet,
presentation and word processing on each personal system.
    * Sleek and compact handsets with intuitive controls, external USB ports
in every seat
  The new flight B777-300ER service will operate every Monday, Thursday
and Sunday from San Francisco to Singapore, expanding to daily service in
March. Continuing its expansion in March, Singapore Airlines’ upgraded
B777-300ER will begin three weekly services from Los Angeles to Singapore
route, and expand to daily service in November.
  The Airbus A380 aircraft, of which Singapore Airlines will be the first
to fly in 2007, will also feature variations of some of these products when
it enters service later this year.


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