NYTimes.com has relaunched its travel site - www.nytimes.com/travel.The new site features over 1,000 global destination guides, reviews, itineraries and suggestions from New York Times journalists and readers, guidebook information from Frommer’s, improved navigation and search and an online booking engine. These enhancements transform NYTimes.com/Travel into an indispensable tool for travelers planning and booking their next trip.
“With content from The New York Times and reviews from our remarkable community of readers, the new travel site will offer a unique and comprehensive online guide to the world,” said, Vivian Schiller, senior vice president and general manager, NYTimes.com. “Readers will now find detailed information on when to go, what to do and where to stay, and even book their travel right from our site.”
Additional enhancements to NYTimes.com/Travel include:
- Redesigned travel guides for over 1,000 worldwide destinations- from Berlin to the Berkshires, Lisbon to Lake Tahoe and Shanghai to Seattle.
- Pages for over 30,000 hotels, restaurants, nightlife venues and other attractions, with ratings and reviews from The New York Times, its readers and Frommer’s.
- Dozens of venue pages added weekly, in conjunction with The Times’s coverage.
- Booking capability and contextual deals enabled by Expedia.
- Free access to every New York Times travel article published since 1981.
The new features encourage travelers to spend more time exploring and sharing the richness of NYTimes.com/Travel, providing advertisers new opportunities to reach an even more engaged audience. Advertiser benefits include:
- Increased page views, visitors and page views per visit.
- Increased stickiness with a motivated, engaged and affluent audience.
- New transactional focus: booking capability and deals for hotels, flights, cruises and more.
- More ad impressions and new sponsorship opportunities.
In the coming months, NYTimes.com/Travel will continue to roll out new features, such as dynamic maps and more tools to engage the site’s community of readers.