Sol Melia unveils new brand

ME by Melia is celebrating the
launch of ME Cancun, the first resort location for this new brand.Formerly
known as the Melia Turquesa, this expansive property has undergone an
extensive transformation, offering guests an experience-based “personality
hotel” that is characterized by passion for service, contemporary design,
international fusion cuisine, and world music.
  By fusing innovative design with the local color of this vacation
paradise, ME Cancun will dazzle with spaces that are spacious, innovative,
light-filled and at one with the natural surroundings. Located on an island
between the Nichupte Lagoon to the west and the Caribbean to the east, ME
Cancun rises up in the shape of a pyramid, reminiscent of the Mayan ruins
found throughout the region.
  “As the first property in the Americas under our new brand ME by Melia,
ME Cancun is a hugely exciting addition to our existing portfolio of hotels
in this region and we are now in a position to target a very distinctive
audience, which compliments our global brand strategy,” says Andre
Gerondeau, Executive Vice President, North America and the Caribbean for
Sol Melia Hotels & Resorts. “This expansion further demonstrates Sol
Melia’s ongoing confidence in Mexico and fuels our desire to continue
investing in this country.”
  ME Cancun is a hotel built purely for pleasure ... with every comfort
supported by the latest technology, and an Experience Manager who will
ensure that all guests experience a personalized culture within this lively
retreat—a place that resonates with their passion for life.
  “We are thrilled to be launching our first resort property in Cancun,”
says Guy Hensley, Senior Vice President of Operations of ME by Melia. “Like
all ME properties, this hotel will deliver cutting-edge design, high-octane
nightlife and personalized service—it’s also a very exciting time to be
opening a hotel of this caliber against the backdrop of one of the world’s
most beautiful destinations.”