Emirates raises bar on entertainment

As airlines compete for customer loyalty, Emirates is staying ahead of the pack with its innovative entertainment system that offers more than 1,100 things to enjoy, play, discover and listen to while in the air. The system, called ice (information, communications, entertainment), provides an entire universe of cutting-edge media and entertainment options ranging from first-run movies and television shows, number one hit singles, to live news to text messaging, e-mail and interactive games.

Emirates, one of the fastest growing airlines in the world, began operations in the U.S. in 2004. It now offers two daily non-stop flights from New York’s JFK to Dubai as well as daily non-stop services to Hamburg, with continuing service to Dubai. In addition to other ground-breaking in-flight amenities, the carrier’s ice system is vital to its leadership position. 

Emirates’ 1,100-plus entertainment options span a tremendous variety offered on 600 channels - including 140 movies and 300 individual television programs of which 100 are for children - a quantity that lands the airline top spot for available content onboard. Choices include video and audio on-demand, over 40 interactive games, satellite telephone, sms and email, live BBC news headlines, an airshow moving map and external cameras for a bird’s eye view of the journey en route. The endless list is available on all aircraft equipped with Emirates ice entertainment system, currently about half of the fleet.

Emirates aircraft equipped with the TV and Radio Entertainment System now offers more new release films each month. Options include 16 new movie releases, Disney favorites, classic movies and a broad selection of cinema from around the world. A wide range of television options featuring comedy, sport, documentary and children’s programs as well as 26 diverse audio channels add further choice for the passenger.  Younger travelers can choose from such new movies as Pirates of the Caribbean: Dead Man’s Chest, Barnyard, Flicka, The Ant Bully, Stormbreaker, Zoom and Disney classics Finding Nemo and Beauty and The Beast.

“As Americans who fly long-distance for business or pleasure know, the quality of the in-flight experience is of paramount importance. It can be a deciding factor in which carrier to choose,” says Nigel Page, Emirates Senior Vice President of Commercial Operations, the Americas, “Much of that quality is determined by the scope and variety of the in-flight entertainment offered, and we are extremely proud that we lead the industry in this area.”


p>This year, the carrier won “Best In-flight Entertainment” at the 2006 World Airline Awards by Skytrax. This is the second year in a row that Emirates has been chosen for the accolade, based on results of the Airline In-flight Entertainment Survey commissioned and conducted by Skytrax Research of London. The award, voted on by over one million airline passengers, maintains Emirates’ global leadership in the in-flight entertainment category.

As with traveling on an ice-equipped aircraft, passengers are also offered satellite telephone, sms and email, live BBC news headlines, an airshow moving map, external cameras plus a great selection of 50 games to play.