Hilton and lastminute.com are introducing Hilton Theatre Breaks - the first in a series of ‘destination packages’ which will be rolled out by Hilton in the UK and Ireland in 2007. Bookers are able to log on to Hilton’s UK website and custom-make packages containing theatre tickets and accommodation.
Lastminute.com will provide the engine room for the Hilton webpage - which will allow customers to efficiently package events with hotel stays.
Hilton Theatre Breaks are exclusively web-based packages that include theatre tickets to a West End show and accommodation at one of Hilton’s 14 central London properties. At www.hilton.co.uk/theatrebreaks , customers simply choose any of the 30 shows on offer, select their preferred date, and then a list of hotels with rooms available on that date appear on the screen ready for booking.
Tim Davis, Senior Vice President - Commercial Development & Information Technology, said: “We are delighted to be working with lastminute.com as they are proven leaders in online event fulfilment.”
“We have launched Hilton Theatre Breaks in response to consumer demand for entertainment-based short breaks and with the platform provided by lastminute.com, booking and fulfilling these breaks is very efficient.”
Vic Darvey, lastminute.com group commercial director, commented: “We are delighted to be working with Hilton to launch their theatre breaks. Providing consumers with ideas of how to fill their leisure time is at the heart of lastminute.com, so teaming up with another aspirational brand such as Hilton is another logical step for us.”
Hilton Theatre Breaks are currently available for events and hotel stays in London and will branch out to other UK and Ireland cities as more destination packages are launched in 2007.