Emaar to open four Armani hotels

Emaar Hotels & Resorts, the hospitality subsidiary of Emaar Properties will complete four luxury Armani Hotels by 2011 in key international cities. Three Armani Hotels are currently being developed in Dubai, Milan and Marrakech, Morocco, with the first opening scheduled for end-2008.

To complete these projects on-schedule and identify opportunities for greater international expansion, Emaar Hotels has strengthened the core management team at its London headquarters. It works to conceptualise, develop, own and operate luxury hotels across the world under the brand name Armani Hotels & Resorts. Emaar Hotels & Resorts is a collaboration between Emaar Properties and haute couture leader Giorgio Armani SpA.

Emaar Hotels & Resorts CEO Robert Riley said that the challenge of building an exclusive global hospitality brand lies in identifying a niche positioning and establishing its identity and appeal to a discerning audience.

“With Armani Hotels & Resorts, our positioning from day one has been to deliver exclusivity. Expanding our London office gives us more scope to drive this forward,“he added.