Air NZ revamps premium economy

Air New Zealand announced a re-launch of its Pacific Premium Economy to provide enhanced in-flight services for customers flying long-haul routes.Following on from its decision in October to increase by eight the number of Pacific Premium Economy seats on its 747 aircraft, Air New Zealand says an enhanced Pacific Premium Economy service will be available from Wednesday 20 December.

The re-launch means that Pacific Premium Economy customers on Air New Zealand’s long-haul flights will receive a number of services similar to those now enjoyed by Business Premier customers.

These include pre take-off drinks, printed menus and meals designed by Air New Zealand’s Consultant Chefs and Business Premier snacks. Pacific Premium Economy customers will also receive hot towels, amenity kits, Living Nature Lip Balm, slippers (on selected flights) and noise-cancelling headsets.


Air New Zealand General Manager Europe Scott Carr said today the re-launch of Pacific Premium Economy would continue to set the airline’s premium long-haul service apart from the rest.



Carr said that while customers had been enthusiastic about Pacific Premium Economy since it was launched in mid-2005, the product now had the opportunity to be less of an ” Economy Plus ” and more of a bargain Business Class-style service. 


“The additional eight seats we added in October will not be the last Pacific Premium Economy expansion, as we work to keep up with customer demand,” he said.


“Our customers have told us that they love the additional legroom and exclusive feel of the Pacific Premium Economy cabin, and suggested that we look at providing a greater choice of food and amenities.


“The revamped service is a direct reflection of customer feedback over the past 12 months and as such we believe will go a long way to ensuring that Air New Zealand continues to be the airline of choice for those long-haul travellers,” Carr said.


The revamped Pacific Premium Economy service will be available on all long haul B747 and B777 routes including our double daily service to Auckland via Hong Kong or Los Angeles out of Heathrow.