Joie de Vivre updates loyalty offering

Joie de Vivre Hospitality has announced a
revamped guest loyalty program that honors guests with something priceless:
Memories.Joie de Vivre Hotels’ new club, the “Joy of Life Club,” allows guests
to earn points toward rich experiences—exhilarating ‘rewards’
specifically designed to encourage members to pursue ‘the joy of life.’
Embracing the mantra of the program, “Create Joy,” there is a menu of
reward options from which members can choose.
  Rewards With Meaning
  Upon earning 2,500, 7,500 and 10,000 points, participants are
encouraged to redeem for indulgences and experiences that are guaranteed to
create joy. For instance, one member may choose to spend an afternoon at
the farmer’s market with a renowned chef, culminating in a three-course
market lunch prepared with the fresh, seasonal produce discovered at the
market. Or, perhaps it’s a V.I.P. weekend in Napa Valley for wine lovers,
complete with lodging and a private wine tasting and tour led by a
sommelier. Others may choose thrill-seeking options such as kayaking or hot
air ballooning.
  Meaningful Visits
  While earning points, members also receive exclusive amenities and
services that truly distinguish the program. With each hotel visit, guests
are greeted with personally-selected welcome indulgences from a particular
cocktail or wine to a preferred newspaper. These individual touches add a
level of home-spun comfort and attention to detail when the pressures of
travel are likely at their pique.
  The Joy of Life Club reward options are designed to inspire and excite,
providing members with an opportunity to explore and experience
‘only-in-California’ activities. And what’s particularly unique about this
experience-based program is that members aren’t required to reach an ‘upper
crust’ level of membership to receive rewards. Spending only $2,500 in
hotel accommodations or spa treatments gives members the opportunity to
begin creating life-long memories.
  Members earn points for every dollar spent at participating Joie de
Vivre Hotels and spas. Guests are welcomed into the club at the ‘Joy
Seeker’ level and as points are accumulated, they ascend into higher tiers
of membership. Each tier provides additional benefits and services
exclusive to that level.