Priceline develops ad campaign

Priceline.com has selectedButler, Shine, Stern & Partners (BSSP) as its agency of record. BSSP will handle all advertising creative services for
priceline.com and will assist the company in developing an upcoming
new advertising campaign for the popular Internet travel service.
Terms of the contract were not disclosed.

  Priceline.com, with its celebrity spokesman William Shatner, has
established a reputation in the marketplace for giving consumers more
ways to save on their travel purchases than any other major online
reservation service. Priceline.com offers consumers a choice between a
broad selection of products at published prices and priceline.com’s
famous Name Your Own Price(R) option.

  “We’re very impressed with how quickly BSSP gained a thorough
understanding of our business and what sets us apart from our major
competitors,” said Brett Keller, priceline.com’s Chief Marketing
Officer. “With BSSP’s strong strategic and creative talents, we will
develop unique and compelling advertising that clearly differentiates
priceline.com from our competitors.”

  “We’re thrilled to be working with priceline.com in the
fast-moving and highly competitive travel category,” said Greg Stern,
Chief Executive Officer of BSSP. “Our goal is to help priceline.com
tap an even broader market through an inventive take on what makes
them unique versus the competition.”
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