Qatar Airways has been named the Official Partner of the Chinese national team that will compete in the event.At a packed press conference held in China’s commercial capital of Shanghai, Qatar Airways revealed it was flying more than 1,500 athletes, officials and media to Doha for the biggest-ever Asian Games and largest sporting event to take place in the State of Qatar.
China is sending the biggest delegation of any of the 45 competing nations to the Games, which is set to attract a total of 10,500 athletes and team officials for two weeks of sporting entertainment between December 1 - 15.
Qatar Airways has raised capacity through increased frequency and larger aircraft between Greater China - Shanghai, Beijing and Hong Kong - and Doha to meet demand during the peak travel period leading up to the Asian Games.
The airline currently operates 16 non-stop flights a week between Greater China and Qatar. Shanghai is served 5 times a week, Beijing has 4 weekly services and Hong Kong has seven flights a week.
Qatar Airways signed a US$10 million sponsorship agreement with the Doha Asian Games Organising Committee (DAGOC) last year as the Official Airline and Prestige Partner of the Games. As part of the agreement, Qatar Airways is able to leverage numerous marketing rights ahead of, and during, the Games.
Qatar Airways has already embarked on a global television and print campaign focusing on its partnership with the Asian Games and operates seven of its long-haul Airbus A330 aircraft in three different and distinct Asian Games colour schemes. These flying machines have been promoting the Asian Games in style across Asia and, indeed, around the world, to many of the carrier’s 70 international destinations for more than 12 months.
In addition, 10 Qatar Airways employees will proudly represent the company as Official Torchbearers by carrying the Asian Games Flame through the streets of Qatar at the end of the month, just days before the Opening Ceremony at Khalifa Stadium.
Qatar Airways won World’s Leading Business Class Airline at this year’s World Travel Awards.