Virgin Atlantic Airways is highlighting the differences between its Upper
Class Suite and BA’s new Clubworld seat, with the launch of a campaign
showing how passengers are being short-changed by BA. The poster and print
campaign, which will be running for the next three weeks, will illustrate
the extent of the product offering for business travellers including the
longest fully flat bed in business class, the limo service, award-winning
Heathrow Clubhouse and the service onboard and the extensive inflight
entertainment system, onboard bar and inflight beauty therapy.
The campaign includes a picture of BA boss Willie Walsh in the new BA
Clubworld seat with the strapline “Sorry Willie…still 7.5 inches too
short” illustrating how much the Upper Class Suite is longer in length.
The advert will be touring around key London sites including the London
Eye, Trafalgar Square and Heathrow Airport on a lorry poster. It will also
run as a strip advertisement in selected publications over the weekend.
Sir Richard Branson, chairman of Virgin Atlantic, commented:
“The advertising shows that BA’s new seat will fall short of
passengers’ expectations - especially once they have travelled on the
Upper Class Suite which is 7.5 inches longer. You could say that
Virgin will go to any lengths to show passengers how to get the best
night’s sleep onboard!”
The Upper Class Suite consists of a reclining leather seat for take off, a
place to sit and eat a proper meal opposite your partner, the longest fully
flat bed in the world with a proper mattress for sleeping on, a private
onboard bar to drink at with your friends, a private massage room and four
limousines per return trip - all at a price thousands of pounds less than
other airlines’ first class. The Upper Class Suite bed is 79.5 inches
long and 33 inches wide in the all important shoulder area.
Virgin Atlantic won World’s Leading Inflight Technology award at this year’s World Travel Awards.