Virgin launches £1mn ad campaign

Virgin Atlantic Airways is highlighting the differences between its Upper

Class Suite and BA’s new Clubworld seat, with the launch of a campaign

showing how passengers are being short-changed by BA.  The poster and print

campaign, which will be running for the next three weeks, will illustrate

the extent of the product offering for business travellers including the

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longest fully flat bed in business class, the limo service, award-winning

Heathrow Clubhouse and the service onboard and the extensive inflight

entertainment system, onboard bar and inflight beauty therapy.

The campaign includes a picture of BA boss Willie Walsh in the new BA

Clubworld seat with the strapline “Sorry Willie…still 7.5 inches too

short” illustrating how much the Upper Class Suite is longer in length.

The advert will be touring around key London sites including the London

Eye, Trafalgar Square and Heathrow Airport on a lorry poster.  It will also

run as a strip advertisement in selected publications over the weekend.

 

Sir Richard Branson, chairman of Virgin Atlantic, commented:

 

    “The advertising shows that BA’s new seat will fall short of

    passengers’ expectations - especially once they have travelled on the

    Upper Class Suite which is 7.5 inches longer.  You could say that

    Virgin will go to any lengths to show passengers how to get the best

    night’s sleep onboard!”

 

The Upper Class Suite consists of a reclining leather seat for take off, a

place to sit and eat a proper meal opposite your partner, the longest fully

flat bed in the world with a proper mattress for sleeping on, a private

onboard bar to drink at with your friends, a private massage room and four

limousines per return trip - all at a price thousands of pounds less than

other airlines’ first class.  The Upper Class Suite bed is 79.5 inches

long and 33 inches wide in the all important shoulder area.

Virgin Atlantic won World’s Leading Inflight Technology award at this year’s World Travel Awards.
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