Choice Hotels has selected LRA Worldwide to provide a quality assurance program at all
of its 4,100-plus domestic franchised hotel properties beginning in early
April 2007. LRA Worldwide has extensive experience in the hospitality
industry and possesses a demonstrated strength and consistent approach for
designing and conducting quality assurance programs.
  LRA has a customer-centric approach to quality assurance and brand
assurance, which includes employing only full-time professional
consultants, all of whom have operations experience within the hotel
industry. Its consultants are known for their professionalism, knowledge of
the brands they support and their brand standards, and their strong
hospitality backgrounds. LRA has a strong working knowledge of Choice and
its brands as it currently provides quality assurance reviews for the
250-plus properties in the Choice Hotels Canada system and over 40
properties in Europe.
  “After a comprehensive analysis process, we selected LRA Worldwide as
our partner in this initiative due to the firm’s 20-year track record of
providing world-class quality and brand assurance programs for the
hospitality industry,” said Alexandra Jaritz, vice president, property
level performance, Choice Hotels. “Outsourcing the quality assurance
process will instill confidence in our franchisees that the process is an
objective, consistent one across all brands and properties. Utilizing LRA
for quality assurance will also enable our field-based operations personnel
to focus their efforts entirely on optimizing property-level brand
performance, boosting hotel revenue, and driving more guests to each
property.”
  “Choice’s leadership conducted a very thorough discovery process, and
we are gratified that their research pointed to LRA as the best strategic
partner for this initiative,” said Ted Fisch, director of business
development for LRA Worldwide. “It is a testament to our team of
professional hospitality consultants and their ability to not only
administer world-class quality assurance programs for our clients, but to
also help them strengthen their brands.”

——-