Emirates, Dubai focuses on South America

Dubai and Emirates were dancing to the rhythm of a Brazilian samba when they made their South American debuts at a major travel and tourism forum in Rio de Janeiro. Dubai and Emirates dance to a samba beat in South American debut

The beguiling samba rhythms provided a festive backdrop on the opening day of the ABAV 2006, the largest event of its kind in the Americas, as Dubai’s myriad tourist attractions were showcased on the Emirates exhibition stand.

More than 20,000 travel trade representatives and travel consumers from Brazil and neighbouring countries attended the four-day ABAV 2006 exhibition and conference, spread across a series of pavilions at the giant Riocentre.

The eye-catching Emirates stand featured exhibits of Dubai’s wide variety of attractions, from exotic desert safaris to championship golf courses and vast shopping malls, alongside details of Emirates, the award-winning global airline now flying to 85 destinations in 57 countries with one of the youngest fleets in the sky.

Ghaith Al Ghaith, Executive Vice President Commercial Operations Worldwide, Emirates, said:


“We were delighted to appear in South America at such a prestigious event. We believe Brazilians will see Dubai as an exciting destination, and hope to be able to provide an air link between Brazil and the United Arab Emirates in the near future.”

With Brazilian holiday-seekers eager for new experiences, as well as more convenient air routes to favoured destinations in the Mediterranean and Far East, there is no better time for Dubai and Emirates to be on show in Brazil.

Dubai’s geographical location on the Arabian Gulf, where east meets west, has always made it a popular stopover for travellers. Today, as Emirates’ hub, Dubai has become more globally important than ever.

Emirates, with more than 300 international awards for excellence, operates nearly 700 flights a week to worldwide destinations throughout Europe, the Middle East, the Indian Ocean islands, the Far East, and Australasia.

The Emirates Group contains divisions dedicated to the promotion of Dubai and its hospitality facilities, including Arabian Adventures, the Dubai Destination Management company; and Emirates Hotels & Resorts, the premier hospitality management division with a portfolio of award-winning luxury conservation resorts, spas, and fully-serviced upmarket apartment accommodation.