InterContinental Hotels is signing a hotel operating joint venture with All Nippon Airways, to be named IHG ANA Hotels Group Japan. IHG will invest £8m for a majority stake in the joint venture, which will be the largest international hotel operator in Japan, the world’s second largest hotel market.
ANA will sign new 15-year management contracts with IHG ANA Hotels Group Japan for its 13 owned and leased hotels (4,943 rooms), adding these rooms to IHG’s system size on completion of the deal, which is expected in December 2006. These 13 hotels (4,943 rooms) will over time re-brand to one of the three co-brands created for Japan - ANA-InterContinental, ANA-Crowne Plaza and ANA-Holiday Inn.
The flagship ANA Hotel Tokyo will be the first to be co-branded in April 2007 as the ANA-InterContinental Tokyo. The remaining 12 hotels will be co-branded over the following 18 months. These include three further ANA-InterContinental hotels and seven ANA-Crowne Plaza hotels, with the remaining two hotels currently proposed to be one ANA-Crowne Plaza and one ANA-Holiday Inn.
In addition, the joint venture will continue to operate ANA Hotels & Resorts’ remaining 18 hotels (4,127 rooms) in Japan under management contracts, franchise agreements and marketing referral agreements for third party owners, who will also be offered the opportunity to enjoy the benefits of co-branding.
IHG currently operates 11 hotels in Japan (3,100 rooms), which, combined with IHG ANA Hotels Group Japan’s 31 hotels, gives a combined estate of 42 hotels with more than 12,000 rooms.
IHG was selected as ANA’s partner after a highly competitive process. The strength of IHG’s family of brands, robust growth pipeline, international outlook and established operating systems made it the preferred partner for ANA, while ANA’s reputation for high quality standards and service made it an attractive partner for IHG.
To develop positioning and build awareness of the co-brands in Japan, and take advantage of its early mover advantage, IHG will invest approximately £10 million over the next two years in brand advertising and research, which will be charged to IHG’s profit and loss account. IHG will, in addition, lend up to £7million to the joint venture to part fund the implementation of an enhanced IT platform to drive improved operating performance. After this revenue investment, transaction costs and integration costs, the transaction is expected to be earnings enhancing in its third year of operation.
Andrew Cosslett, Chief Executive of IHG, commented:
“This deal marks another significant step for IHG as we continue to develop our brands throughout Asia. We are delighted to be in partnership with ANA which has a reputation for high standards and quality of service. This joint venture will turn IHG ANA Hotels Group Japan into the country’s leading hotel operator. It is consistent with our strategy of expanding our presence in key markets and makes IHG the first international hotel company with a large scale multi-brand presence in Japan. We believe that all three co-brands - ANA-InterContinental, ANA-Crowne Plaza and ANA-Holiday Inn - will benefit significantly from the arrangement and collectively have great potential to become the first choice in Japan for our guests, our owners and our people.”
ANA President and CEO Mineo Yamamoto said:
“This is a great day for ANA Hotels and Resorts. Our joint venture with InterContinental Hotels Group, one of the world’s most well-known and prestigious hotel companies, will bring our hotel guests the benefits of enhanced hotel operations under powerful co-brands and will enable our employees to take advantage of truly global training and personal development programs. In addition, our hotel owners will enjoy the benefits of industry-leading hotel operating systems and our shareholders will benefit from the value that comes from working with a global partner. This is a superb platform from which to strengthen our hotel business, grow the co-brands and develop our people, in order to benefit our guests, our shareholders, our employees and our business partners in Japan.”