Travelocity teams up with Alaska, Red Lion

Red Lion Hotels, Alaska Airlines, and Travelocity have joined forces to provide Travelocity’s millions of customers with a unique offer for staying at a Red Lion Hotel this Fall. Travelers who book a stay at any Red Lion Hotel on Travelocity from October 4, 2006, through December 4, 2006, will receive an electronic certificate code good for 10% savings on a future trip on either Alaska Airlines or its sister carrier, Horizon Air (see offer details below*).

As an additional benefit for participants in GuestAwards, Red Lion’s loyalty program, members can choose from either 2,000 GuestAwards points or 1,000 Alaska Airlines Mileage Plan Miles for qualifying Travelocity bookings made during the promotion.

“Having recently spent millions of dollars renovating our hotels, we see tremendous marketing value in working with Internet travel companies like Travelocity to make travelers aware of our product improvements and help us attract new customers to the Red Lion brand. I can think of no other marketing vehicle that allows us to deliver our brand message to a targeted audience at the moment of decision. We look forward to this collaborative promotion being well-received by both business and leisure travelers throughout the Western U.S.,” said Barry Hughes, Red Lion Hotels Corporation Vice President, Marketing and Distribution. “In addition, because of our common demographics and complementary networks, partnering with Alaska Airlines provides new customer acquisition opportunities for both our companies, and leverages the strengths and visibility of two well known western brands.”

Paul Nelson, Travelocity Senior Vice President, Partner Marketing, added, “We’re thrilled to team up with Red Lion Hotels and Alaska Airlines on this offer. This is a great example of how we can help hotels and airlines differentiate themselves while offering distinct value to our customers.”