HotelRooms.com has added Sol Melia and NH-Hotels to its list of International clients that include InterContinental Hotels Group, Hilton, Choice, W Hotels, Jumeriah, Wyndham, Grupo Posadas, Fairmont, Swissotel/Raffles, Summit/Preferred, Warwick International and many others. “Pay-Per-Click advertising and Search Engine Optimization are the most important Internet channels to get customers,” mentions Marc Galbis, Head of Business Intelligence and Yield Management at Sol Melia.
“The PPC model is sustainable and will increase in the future because it works. HotelRooms.com was a natural fit. Their PPC rates are among the lowest available of the Web and they are working closely with us to help monitor return on investment.”
“We are very pleased by the better than expected results in 2006,” mentions Karmelo Dominguez, Director of Sales & Marketing. “For instance, when considering all channels for a member hotel chain with over 3,000 international locations, we found that the revenue from a single-month actually surpassed the cost of the entire annual campaign and as of July 31st surpassed its target ROI objective for all of 2006. Monitoring telephone bookings with dedicated phone numbers was a tremendous asset to the success of the campaign.”
As hoteliers face mounting pressure to show return on advertising spend, finding reliable ways to monitor the telephone reservations that result from Internet search campaigns is essential. “Leading independent research substantiates that there are still large segments of the population that use the Internet to research travel, but these segments simply do not buy online. This holds true for demographics within a country and is compounded by the cultural habits that vary widely on a country by country basis,” adds Alexandra Grant, Country Manager UK, HotelRooms.com.
Avi Goldstein, President, HotelRooms.com summarizes, “We have been very pleased by our progress to date in 2006, with better than expected results coming from Europe. Key reseller contributions have allowed us to step up our direct sales presence, which better enables us to serve the independent hotelier—an industry segment which stands to benefit most from top search visibility, low cost-per-clicks, and cost-effective direct distribution.”