Expedia Private Label has signed a partnership with flag carrier Icelandair to provide a white label hotels booking service across the airline’s international websites.  The deal means Icelandair will offer hotel booking through Expedia in Iceland, UK, US, Denmark, Germany, France, Netherlands, Norway, Sweden and Finland.

This is the first time that Icelandair has offered a hotel booking service on its international sites.  The partnership comes as an expansion of its existing relationship with Expedia Private Label, which already offers the service on Icelandair’s domestic website.  Customers purchasing flights from any of Icelandair’s international sites will have access to over 60,000 hotels in cities across the world, as well as over 40 hotels in Iceland itself.

“Expedia Private Label’s ability to offer a quality hotel offering across global markets means that our partners can consistently offer their customers the best service on the market,” said Karen Bohannon, Managing Director for Expedia Private Label.  “With a complete international offering, an airline can maximise revenue opportunities while offering its customers a uniformly excellent service across markets.”

Gunnar Mar Sigurfinnsson, SVP sales and marketing at Icelandair comments: “Icelandair has been extremely happy with Expedia’s private label solution on its Icelandic site.  When we looked to broaden the reach of the hotels service that we offer our customers, they became the natural partner for us.  We have already successfully implemented across seven markets and will follow these rapidly with local roll-out - after much research we did not feel that there was another partner that could carry out such a wide-ranging international programme as effectively as Expedia Private Label.”

——-