AeroRepublica reveals new corporate image

AeroRepublica has announced the
unveiling of its new corporate image, the result of a
comprehensive market study performed by well-recognized branding
experts/advisors.This new image, which will maintain the company’s name,
leverages AeroRepublica’s most valued attributes and introduces Copa
Airlines’ logo, livery and overall image. The formal unveiling of
AeroRepublica’s new image was presented yesterday in Bogota in the presence
of the local press, travel agents and invited guests.

This new corporate image is an important step among a broad set of
initiatives being implemented by AeroRepublica, which also include:
  —Initiation of international flights into Copa Airlines’ Hub of the
    Americas in Panama.
  —The upcoming renewal of its fleet with new Embraer 190 aircraft
  —Implementation of Continental’s award-winning Frequent Flyer Program -
    OnePass
  —Introduction of E-ticketing
  “Our new image combines the best of both companies. We will merge the
name of AeroRepublica, maintaining the established name recognition and
affinity of the Colombian market, with the international image and brand
positioning of Copa and Continental Airlines,” commented Roberto Junguito,
CEO of AeroRepublica.
  Pedro Heilbron, CEO of Copa Holdings, added: “We are committed to the
development and growth of AeroRepublica, which has shown significant
improvement in operational performance during the last months. With this
new image, Copa Airlines and AeroRepublica consolidate their alliance and
their commitment to providing a world class product.”
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