Forget towels on sunbeds, a major new campaign to encourage Brits onto the ski slopes and to `Give Snow a Go’ this winter is being launched by the Snowsport Forum.The consortium of Britain’s top ski tour operators and associations is promoting the `Give Snow a Go’ the theme at this year’s National Ski and Snowboard Week, 12th - 18th November ( www.nssw.co.uk and www.nationalskiandsnowboardweek.co.uk ), an initiative to break down the taboos of winter sports and encourage more Brits onto the slopes.

Caroline Stuart-Taylor, Chief Executive of the Ski Club of Great Britain and Chairman of the Snowsport Forum said:

‘Skiing was once only enjoyed by a select few. In the past ten years, the growth of no frills flying, the accessibility of new destinations and the drop in real terms of the cost a ski holiday, as well as the growth in snowboarding and resurgence of interest in skiing, has opened up the realistic opportunity of a winter sports holiday to many more British holidaymakers.

Active holidays in the mountains offer a huge number of health benefits, from the simple pleasure of being out in the fresh mountain air to the calorie burning exercise, to the fun of being together with friends and family. We want many more Brits to discover this alternate and healthy way to holiday and join the rest of Europe and America out on the slopes’.

National Ski and Snowboard Week kicks off on 12th November 2006. Events and promotions will include competitions to win ski holidays, ski holiday offers, apres ski parties, discounts on artificial snow slope lessons and entrance and phone-ins for non-skiers and those who’ve not been skiing for a few years.

Caroline added ‘It’s time for the Brits to shake off their taboos, put on their skis and boards, give snow a go and join in the fun’.
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