Yatra, the assisted, online and call-center-based travel services company for the India market, is launching its services at www.yatra.com. Backed by Reliance (ADAG), TV18 Group, and NVP, and founded by a seasoned team of travel professionals from across the globe, Yatra invites all travelers to explore its services and take advantage of the company’s easy-to-use features and comprehensive travel information and choices.

Yatra offers travel-related information, pricing, availability and reservations for airlines, hotels, railway, buses and car rentals across 5000 large cities and small rural areas throughout India. Yatra’s customer service center enables business and family/leisure travelers to make well-informed and cost effective bookings 24 hours a day, 365 days a year. Committed to meeting the needs of its customers, Yatra encourages travelers to provide valuable feedback on their user experience.

“Yatra is at the forefront of the changing face of travel in India, as online travel booking will soon become the norm,” said Promod Haque, managing partner at Norwest Venture Partners (NVP) and Yatra board member. “Yatra is dedicated to serving the unique needs of the Indian traveler, and is poised to become the preeminent travel services company in India. I encourage travelers to visit Yatra to take advantage of first priority booking, customized travel packages and vast choices that haven’t been available until now.”

“We are delighted to make an investment in Yatra, its technology, and its team of experienced professionals,” said Harshal Shah, vice president at Reliance Capital and Yatra board member. “The online travel industry is expected to grow significantly in the near future, just as it did in China.An example of this is Ctrip.com International Ltd. which was founded in China in 1999, is listed now on NASDAQ, and is today a company with market capitalization of US$1.56 billion. We believe that Yatra can have a similar or better growth pattern.”

“We’re extremely excited about the launch of our new services, and we’re looking forward to working with our customers to obtain their feedback and continue to enhance our site to offer them the most relevant travel choices and best user-experience possible,” said Dhruv Shringi, co-founder and board member of Yatra.
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