Sir Rocco opens flagship Travelodge

17th Jul 2006

Travelodge has opened its 13th London hotel in Covent Garden. The new flagship property is the former headquarters of Trusthouse Forte Hotels - the founder of Travelodge 21 years ago. Travelodge’s Chief Executive, Grant Hearn invited Sir Rocco Forte back to Travelodge to formally open the £13m, 184 bedroom hotel at 166 High Holborn. This new hotel will support its sister hotel, across the road on Drury Lane.

London Covent Garden Travelodge is the only branded budget hotel to operate in the heart of the West End. With rooms from £26, it provides low-cost accommodation for the Capital’s 30 million annual visitors.

Located within walking distance to a number of attractions such as Covent Garden, Theatreland and Oxford Street, it offers excellent value and convenience.

Grant Hearn, Travelodge Chief Executive said: ‘Travelodge started the hotel revolution 21 years ago and has continued to lead the way in budget accommodation - particularly in London. In 1985 Trusthouse Forte introduced Travelodge to the UK so we are delighted to have Sir Rocco Forte back today to see how far we have come.

‘We have pioneered the budget hotel sector and today we are very much in the forefront. As a low-cost operator, we are making hotels available to everyone with our low pricing model and web strategy. In 2006, we are opening more hotels than any other hotel brand in the UK, with a new property opening every nine days’.


There is a choice of either a family , double, or disabled room, each offering a comfortable setting with en-suite bathroom, luxury king size bed, colour TV. In-room entertainment including pay on demand movies, telephone, Internet services and free tea and coffee making facilities.

The hotel has a licensed Bar Cafe offering a breakfast menu, snacks throughout the day and evening meals. (Children under the age of 10 years eat breakfast free) Car parking is available on site and adjacent NCP car-park.

The Covent Garden Travelodge provides an ideal location to base yourself for a family trip to London in the summer holidays, there are lots of attractions within walking distance and the tube station is only a few minutes away if you want to explore other parts of London.


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