Great Wolf Resorts has selected Doner as its advertising agency of record, effective July 1, 2006. The agency’s role includes developing additional brand, creative and media strategies in multiple markets that will serve to capitalize on the extensive consumer awareness of Great Wolf Resorts’ brands, Great Wolf Lodge and Blue Harbor Resort & Conference Center.
“Doner demonstrates a deep knowledge of the family entertainment destination category and a clear strategic vision that we believe will further enhance our brands. Those insights, combined with their breakthrough creative ideas, will facilitate in moving Great Wolf Resorts forward on a national level,” said Julie Stokes, Great Wolf Resorts’ vice president of sales and marketing.
“We are thrilled to be working with Great Wolf Resorts, a growing company and industry leader, and look forward to developing strategies using exciting new media opportunities which we feel will contribute to the long-term growth of the brands,” said Alan Kalter, chairman and chief executive officer, Doner.
The account will be serviced out of Doner’s Southfield, Mich. headquarters with first work, an integrated marketing campaign, expected to launch in the third quarter of 2006.