The Association of Travel Marketing Executives (ATME) recognized some of the most progressive companies in travel and marketing and awarded its Lifetime Achievement Award during the 26th annual ATLAS Awards.The ceremony, sponsored by Discover Network, was held during the 2006 ATME Annual Conference on May 22-24 in Las Vegas.
The ATME Atlas Awards were first awarded in 1980 to honor leaders and innovators within the travel industry who have displayed breakthrough thinking and leadership in marketing. Categories recognize executives and companies for innovative tactics, results-oriented programs and broad marketing vision.
ATME presented the ATLAS Lifetime Achievement Award to David Neeleman, Founder and CEO of JetBlue Airways. This prestigious award is presented to individuals who consistently distinguish themselves as marketing leaders and have advanced the travel industry worldwide.
Mr. Neeleman was recognized for his innovative career that included the creation of Morris Air and JetBlue Airways, a forward thinking company that has established itself as an industry innovator since its launch in 2000. Built on a low-cost carrier platform and distinguishing itself with top of the line, in-flight entertainment options, JetBlue Airways has become one of the travel industries most successful and recognizable brands.
“In a time when the travel industry has never been more competitive, we have seen JetBlue successfully entrench itself as a leading airline nationwide through the introduction of innovative marketing and customer-centric programs,” said Joel Chusid, newly elected ATME chairman. “We are honored to present David Neeleman the ATLAS Lifetime Achievement Award to honor his passion and dedication to the development of a travel brand that has enriched the travel industry as a whole.”
During this year’s ATLAS Awards ceremony, ATME also honored Gary Sain; ATME’s immediate past chairman, with an award for Inspired & Passionate Leadership, recognizing the passion and commitment he has shown throughout his five year tenure leading the organization.