Americas Best Value Inn has been recognized by Lodging Hospitality Magazine, as the Fastest Growing Hotel Chain in the U.S. for the fourth consecutive year.Posting the largest growth in U.S. hotel rooms between March 2004 and 2005, the brand added 8,117 rooms, an increase of 29.7 percent from the previous year.
In only seven years of operation, Americas Best Value Inn has opened over 650 properties throughout the United States, Canada, and Mexico, and recently introduced the brand in China. Vantage Hospitality Group is now ranked the 12th largest hotel company worldwide.
“This incredible growth, in such a short period of time, is unprecedented in the lodging industry,” said Roger Bloss, President and CEO of Vantage Hospitality Group, the brand’s parent company. “We’re very proud of the brand’s accomplishments over the past seven years.”
Bloss attributes Americas Best Value Inn’s exceptional growth to the fact that the brand is a membership affiliation—not a typical franchise. Applying the innovative Freestyle Membership Model, developed by Bloss, the brand’s hotel owners, referred to as members, pay monthly membership fees based on the number of rooms, not in accordance with royalty fees, as is the case with most franchises. In 2005, members received an overall average system Return on Investment of 629 percent. The brand also offers members a vote and a voice in the brand’s direction and policies.
“Americas Best Value Inn’s rapid expansion has also been a result of the traveling public’s receptiveness to the brand’s name, logo, and exceptional product,” said Peter Frantz, Marketing Director. “Consumers are looking for a hometown lodging experience at a real value, and that’s exactly what each of our locations offer.”
In addition to being recognized as the Fastest Growing Hotel Chain for four consecutive years, Americas Best Value Inn also won Lodging Hospitality’s Chain Leadership Award for the third year.
To view the complete May 15, 2006 Lodging Hospitality article, “10 Growth Chains,” please visit http://www.americasbestvalueinn.com/pressroom .