FreemanGroup has announced that the
official launch of FreemanGroup Destinations (FG Destinations) in the
Caribbean will take place at the Caribbean Hospitality Industry Conference
(CHIC), in Miami, on June 26, 2006. The Caribbean has been a primary
market of FreemanGroup over the past twenty years. FG Destinations is a
major initiative designed to offer tourism destinations a fully integrated
and comprehensive approach to establishing, implementing and maintaining
international service standards through measurable training processes.
The new initiative is headed by former Director of Tourism for the British
Virgin Islands, Kedrick Malone, and backed by the twenty plus years of
hospitality training and measurement experience and expertise of the
FreemanGroup under the leadership of its founder, Bill Freeman.
“We saw a clear need to provide destinations with an all encompassing
approach to quality issues directly affecting their visitor’s intent to
return and recommend. In response, we formed FG Destinations, a distinct
company combining destination branding with a scientific approach to
delivering quality service. I am truly excited about this addition to the
FreemanGroup family of companies,” said Bill Freeman, founder and CEO of
“My vision for the Caribbean is to be the regional destination of choice
where the service experience equals the unparalleled natural beauty of the
islands and its people,” said Malone. “I truly believe that the services we
are offering are essential to the continued global competitive position of
the region and as a Caribbean national, I am totally committed to helping
make a difference with FG Destinations,” he added.
FG Destinations includes an impressive line-up of strategic partnerships
with global brands who are leaders in their respective arenas; Mobil Travel
Guide, the creator of the premier star rating system for hotels, restaurants
and spas that is internationally recognized, respected and trusted; AIG,
the leading international insurance company and underwriter of voluntary
employee benefits designed to alleviate the high cost of health care
services for businesses and employees and eCornell, a subsidiary of Cornell
University and provider of a vast library of training modules accessible via
the internet in electronic format.
The other key members of the FG Destinations team includes Paul Helson,
Executive Director of Caribbean Operations, who brings over thirty years of
international hospitality experience in training, human resources and
operations and Pat Moore, Director of Business Development, who brings over
twenty years of sales/marketing experience in the Caribbean and Latin
America, including working with the Caribbean Hotel Association.