Virgin Blue has simultaneously unveiled its radically transformed Blue Room Lounges in Sydney, Melbourne and Brisbane. The launching of a new-look, sophisticated all-inclusive lounge facility comes as the airline gathers momentum in its push for an increasing share of the corporate market.
To reflect this upgrade, the new facilities have been renamed, simply, “The Lounge”. They have undergone a major multi-million dollar overhaul and offer a stylish and sophisticated environment featuring an enhanced range of business facilities and services. While the old Blue Room lounge product was based on a “user pays” concept, the Lounge is an all-inclusive facility.
Among the new key benefits that travellers will be able to enjoy in The Lounge are complimentary high quality food and beverages, a redesigned environment as well as enhanced business facilities including free wireless internet access. The corporate lounges are open from today in the key business ports Sydney, Melbourne, Brisbane and shortly, Adelaide.
Virgin Blue Chief Executive, Brett Godfrey, said, “We have evolved as an airline and recognise the need to be flexible in responding to the demands of travellers. While the Blue Room model was appropriate for the airline we were a few years ago, we are confident the new facility will be an exceptional asset for business travellers wanting to entertain clients, get some work done before their flight or relax with a premium drink or their preferred choice of coffee courtesy of the exclusive Barista service.”
Annual memberships or single visit passes are available, making The Lounge accessible to everyone. Annual membership to The Lounge will be A$349 per year, plus a one-off joining fee of A$199. When members fly, they are also able to invite a guest to join them in The Lounge, at no additional charge. A single visit pass will be available to any Virgin Blue traveller, subject to comfortable capacity constraints, for A$30.
Brett Godfrey added, “Rest assured, there will be no semi-flacid celery sticks on offer. This is a next generation lounge model offering the best of Virgin’s famous flair and service, an exclusive menu and the latest technology in a contemporary and stylish environment conducive to getting down to business or getting some down time.”