Canadian conference sets agenda

The Canadian online travel Conference is setting the pace for online tourism marketing in Canada with speakers from Google Canada, the CTC, eMarketer, and other online marketing experts who will share best practices and strategies for marketing Canadian tourism product online.

The May Canadian Travel Conference Event, Online Revealed Canada, will feature industry experts who will lead discussions and address the latest online marketing trends. The conference which is co-produced by A Couple of Chicks e-Marketing and the Canadian Tourism Commission will take place May 16th with speakers addressing various topics including; leveraging offline campaigns with explosive targeted online opportunities, and using tools and content to build your online brand. The event will continue on May 17th with interactive workshops to recommend strategies to compete in an online global marketplace.

“The May 16-17th “Must Attend” Canadian Travel conference, which is the first event of its kind in Canada, will take place in Ottawa, Ontario and will bring together the best minds in the industry to discuss the latest trends in marketing Canadian tourism products online and off.” says Jens Thraenhart, Executive Director of E-Marketing Strategy and CRM at the Canadian Tourism Commission and Conference Co-Chair.

Key speakers include; Vince Chirico Head of Travel Sales Google, Inc., Ron Andruff - CEO, Tralliance, Bryan Mavrow, Director of Internet Marketing Architecture, Intrawest, John Bray, Vice President Advisory Services, PhoCusWright, and Paula Gignac - President, Interactive Advertising Bureau Canada.

“Michele McKenzie - President & CEO, Canadian Tourism Commission will open the conference, followed by 18 Canadian Travel Specialists who will address online travel and marketing from a uniquely Canadian perspective”, said Patricia Brusha, co-Founder of [A Couple of Chicks e-Marketing] and Co-Chair of Online Revealed Canada. “Day two is focused towards hands-on training with participants choosing two workshop tracks to participate in. Workshops will be hosted by Industry Professionals, including HSMAI, and topics will cover, Customer Relationship Management, Website Management, Online Advertising, Web Applications, Online Distribution & Revenue Management and Marketing Canada Globally.”


Online Revealed Canada is a forum with a uniquely Canadian approach to the ever-changing online marketplace and what it means to hospitality suppliers, vendors, hotel groups, individual hotels, tourism operators, travel intermediaries, agencies and other Canadian Travel Professionals.

This Tourism Marketing event is set to become the annual online travel event, changing its location from major cities across Canada, over the next five years.

The April early registration deadline is fast approaching, with limited spaces available for this much anticipated event. Register online, or visit for more information and a detailed conference agenda.