Saudi to launch tourism initiative

Saudi Arabia is considering the introduction of new tourism initiatives, according to a Gulf expert on tourism. David Rose, managing director of Dubai-based Action, part of Action global Communications Group, told reporters and Asia Pulse that the Supreme Commission of Tourism’s Secretary General Prince Sultan Bin Salman would be launching a new initiative to focus on the country’s “diverse cultural and geographical attractions”.

Rose, who was in Saudi Arabia to promote the Arabian Travel Market 2006 to be held in Dubai next month, said the initiative will be launched during the event.

The Saudi government as well as private companies have been investing in the kingdom’s tourism infrastructure, including hotels, resorts and tourist apartments.

Inbound tourism revenues totalled US$5.6 billion in 2005.