Travelocity renews AOL marketing

5th Apr 2006

Travelocity and longtime partner, AOL said that they have renewed and expanded their marketing partnership for two years. Under the terms of the agreement, Travelocity will continue to serve as the exclusive provider of flights, hotels, car rentals, cruises and vacation packages for AOL Travel.

The companies have also agreed to more broadly share technologies and resources moving forward with Travelocity integrating its editorial content and video, traveler reviews, RSS alerts and other personalization features into AOL Travel.

“Travelocity’s focus is on ensuring that consumers have all the resources to create great travel experiences, and our expanded agreement with AOL supports this strategy,” said Richard Harris, senior vice president, strategy and distribution for Travelocity. “We look forward to continue working with the AOL team and building upon our solid working relationship.”

Financial terms of the deal were not disclosed.


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