uses Percussion software

Percussion Software announced that, the world’s
largest city site, has selected Percussion’s Rhythmyx Enterprise Content
Management System to leverage its content across multiple Web sites and
sales channels online and offline.  Rhythmyx will deliver content for the
company’s three main web sites, which include, and
the Spanish language site  It also will feed content to
the company’s 24/7 contact center based in the Las Vegas area, and to more
than 26 retail and concierge desk locations at major hotels in Las Vegas, as
well as provide content for private-label and cobranded sites for
partners, such as US Airways Vacations and America Online.

Mike Brown,’s Vice President of Internet Marketing, said,
“’s singular focus on Las Vegas means we need to deliver constantly
updated information and exhaustive detail, and no topic is too small or too
large for us to cover.  This includes a full range of travel products, such
as hotel rooms, air-hotel packages, show tickets, tours, golf, and
front-of-line nightclub passes, as well as uniquely Vegas content such as
booking odds, sportsbook reviews and guides to the best Vegas buffets.  We
selected Percussion’s Rhythmyx system to handle a large volume of content,
simplify frequent updates, and easily repurpose content to serve all of our
touch points, including the Web, our contact center and live concierge and
retail services offered to hotel guests.  Rhythmyx also will enable us to
redirect our IT resources away from content production, and turn that
responsibility over to our business users.  We’re looking forward to working
with Rhythmyx.” selected Rhythmyx after a competitive evaluation of content
management vendors.  Rhythmyx will replace the content management
functionality in the company’s homegrown system as part of a major
infrastructure upgrade designed to give the company a more robust technology
platform.  Reasons for the selection include:

? Reduced software development time thanks to Rhythmyx FastForward
for WCM capabilities that will streamline roll-out and reduce reliance on
custom coding;

? Easy repurposing of Web content in additional sales
channels, including the company’s 24/7 contact center and retail and
concierge desk locations at major hotels;


? More effective content syndication through deployment of
private-label and cobranded sites that offer Las Vegas information, show
tickets, etc. under the brands of partners, such as US Airways
Vacations and America Online;

? Easy integration with existing infrastructure;

? Site cloning capabilities to simplify’s initial

? Scalability to support multiple Web sites and sales channels, due
to the Rhythmyx De-Coupled Delivery architecture;

? Empowering business users and power users to create content,
taking IT out of the content production process; and

? Rhythmyx workflow, which will provide security, as well as a
vehicle to set content quality standards.

“ is a dynamic organization, with a complex business model that
relies on multiple Web sites and sales channels to deliver timely, accurate
travel and entertainment information to its tourism audiences,” said
Percussion Software CEO, Barry Reynolds.  “That makes it an ideal fit for
Rhythmyx, which is designed to address the key challenges of enterprise
content management, including content reuse, scalability and multi-channel
delivery across all touch points.  We’re very pleased to be working with”