PhoCusWright Inc. will release findings from its latest European travel research at ITB Berlin on Thursday, 9 March 2006, 13 to 13.45 p.m. (ICC Berlin, Hall 9) European consumers have gained confidence in purchasing travel online, boosting the European leisure/unmanaged business travel online travel marketplace to 28.6 billion euros in 2005, up 49 percent from 2004.
There has been much consolidation and maturation of services, creating an environment where some companies have thrived while others have withered.
Meanwhile, Germany remains one of the most robust, but perplexing, of the online travel marketplaces. PhoCusWright Inc. will release findings from its latest European travel research, including both market share data and consumer behavior trends, with an emphasis on Germany.
The impact of new technologies on the travel marketplace, including search and metasearch, mapping and social networking, will also be discussed at the press conference “ITB Update- Meet the press” on Thursday, 9 March 2006, 13 to 13.45 p.m. (ICC Berlin, Saal 9).