Delta Air Lines and SideStep are announcing an extensive partnership designed to market the carrier’s Web site, the new delta.com.
With this partnership, SideStep will promote Delta’s fares and brand to millions of travelers each month within its travel search engine. A combination of search results listings and geographically targeted in-product advertising will enable Delta to reach active travelers as they search for specific trips. Delta will also tap SideStep’s email newsletter, TravelFinds Specials, to bring consumers directly to delta.com.
Pam Elledge, Delta’s Vice President of Sales and Distribution, commented: SideStep offers us compelling distribution economics and an innovative alternative to traditional GDSs, and we look forward to working with the company to build booking volume on our new delta.com site.”
“Delta Air Lines offers travelers a great product and attractive pricing,” said Mike Smith, SideStep’s Executive Vice President, Supplier Relations. “We’re confident that our users will respond well to Delta’s marketing initiatives, and we’re pleased that SideStep will be a key element of the airline’s online marketing plans.”