Best Western Partners Nickelodeon

26th Apr 2005

Best Western International has teamed
up with Nickelodeon, the number-one entertainment brand for kids, to
create an interactive summer promotion including The Fairly OddParents
limited edition Travel Card and a chance to win a family trip to Hollywood. To kick off the partnership, guests who stay a total of five nights at any
Best Western hotel worldwide between June 6 and September 5, 2005, can
earn a $50 collectible Travel Card featuring characters from Nickelodeon’s
top-rated animated television show, The Fairly OddParents. The Travel Card
will be sent to qualified customers within six weeks of their fifth-night
stay. Accepted at the more than 4,100 Best Western hotels around the
globe, the card can be used to pay for accommodations and related
incidentals, such as room service and phone charges.*

To be eligible, guests must be members of Best Western’s loyalty program,
Gold Crown Club International (GCCI), and register for the promotion prior
to their first stay. Customers can sign up at,
or call 1-800-WESTERN and mention promotion code SUMMER. Individuals who
currently are not enrolled in GCCI may join the free program when
registering for the promotion.

The special Travel Card offer is in addition to the valuable points GCCI
guests can earn throughout the year with stays at any Best Western hotel
around the world.

“Nickelodeon’s The Fairly OddParents provides the perfect platform for
communicating our commitment to the family vacation market,” said Dorothy
Dowling, senior vice president of marketing for Best Western
International. “We know how much kids—and parents—love Nickelodeon
and the show. The Fairly OddParents is a true family experience that,
through this promotion, takes summer vacation travel with Best Western to
a whole new level.”

“Vacations play an important role in kids’ lives and we’re thrilled that
Best Western is adding value to that experience with a great promotion
featuring one of Nickelodeon’s top shows,” said Pam Kaufman, executive VP,
marketing, Nickelodeon.



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