Time Flies When You Fly Song

16th Mar 2005

Song, Delta Air Lines’ high-style,
low-fare air service, unveiled today the newest options available to
customers on all Song flights on its industry-leading in-flight
entertainment system. The newest features include 10 pay-per-view digital
movies available on- demand, MP3 programming available on-demand, and a
suite of 11 video games. All Song flights offer personal video monitors at
each seat, allowing each customer access to the broadest array of on-board
offerings via convenient touch-screen technology. Song works with its supplier, Matsushita Avionics Systems Corporation
(MAS), to offer the Ethernet-based MAS eFX system—a first for any US
air service. The system features all digital touch-screen monitors to
provide “on-demand” functionality that allow passengers to start and stop
video and audio options at their leisure from their personal video
monitors. Song’s newest choices for customers include:

* 10 pay-per-view, on-demand, digitally-mastered movies, allowing
customers to start and stop films, shown in widescreen. Each film is
available for $5. * Digitally-streamed MP3 programming, offering customers
the opportunity to create and listen to individual music playlists of up
to 32 songs at their seat from an inventory of more than 1,600 songs,
including hundreds of new CDs and individual tracks—all available for
free and on-demand. Customers can select their music entertainment by
genre, artist, title, or album. Each month Song will also feature a
celebrity playlist with tunes personally selected by the individual. * 11
additional video games, allowing unlimited play of all games for $5,
including the popular interactive poker game Texas Holdem which enables
passengers to join one of 10 poker tables and compete against one another
on the personal video monitors at their seats. Other game choices offered
include: Alchemy, Atomica, Bejeweled, Big Money, Bookworm, Dynamite,
Insaniquarium, Klondike Solitaire, Mummy Maze and Noah’s Ark.

Song’s newest in-flight entertainment amenities boost Song’s other
entertainment offerings, including 24 channels of live, DISH Network
television available for free and a popular interactive trivia game
featuring music, fashion, entertainment and sports that tests customers
knowledge and allows play between passengers—also for free.

“We are proud to provide our customers with the most innovative in-flight
entertainment system of any U.S. air service and we’re especially excited
about our latest features which offer the best on-board entertainment
experience in the sky,” said Tim Mapes, vice president of marketing for
Song. “These new amenities allow Song customers to enjoy what they love,
at their leisure, and to truly personalize their in-flight entertainment
experience, ensuring their time in the air is as fun and individual as
they are.”

Paul Margis, Senior Vice President and Chief Technology Officer of MAS,
said “We at MAS are proud to be the entertainment technology supplier of
Song and to assist in delivering a superior flying experience to Song’s
customers. MAS is working closely with Song as a team to introduce new
technology and enhanced features which will further differentiate Song’s
unique service in the marketplace.”



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