Katathani Phuket Beach Resort, a leading five-star resort on Phuket Island, Thailand, has decided to enhance its online reservation potential through its hotel website. The two properties of Katathani Thani Resort and Spa and Katathani Bhuri Beach Resort can both now cater to guests’ reservations directly from the hotel’s website.A study by the Cornell Center for Hospitality Research states that 1 out of 5 hotel reservations will be made online in 2005, while only 1 in 12 used the Internet in 2003. Traveller’s online bookings have increased steadily, and will continue to grow in the future.
Thus, Ms. Nantida Atiset, the Assistant Managing Director of Katathani Phuket Beach Resort said, “Understanding the market and seizing the opportunity is a key business factor in success. Online reservations are now favored by most travelers; a hotel’s website can be considered as one of its effective distribution channels, and it should thus be optimized.
“By itself, the hotel’s website is considered relatively less costly since we deal without intermediaries. Pelican well-engineered reservation system has facilitated setting room rates and allotments easily, any time it becomes necessary. The instant confirmation feature will definitely satisfy our guests - otherwise, they would have to wait in uncertainty until their reservation is confirmed”
The design of Pelican reservation system is sophisticated yet user friendly, for both hotels and guests. Clear reservation-making steps, error messages followed by pointers to error fields, a currency converter and many more features in the reservation page mean no more hassle when making online reservations.
Ms. Nantida Atiset, the Assistant Managing Director of Katathani added, “Pelican reservation management system augments our average daily rooms rate and brings the dream of “maximum revenue” for the future one step closer.”