is partnering with Multimap to launch its new interactive mapping functionality. The new function enables the location of Wotif hotels to be displayed on a map for each destination, and pinpoints individual hotels on zoom-able detailed maps. ÊThis fast and effective tool is of benefit to all travellers by further refining accommodation searches.
Travellers can now view a destination map with numbered locations of Wotif hotels. This function enables greater ease of use when booking a hotel by delivering more information and allowing travellers to see, for example, how close they are to their next business meeting. Ê
The new mapping tool is displayed in the top right hand corner of each search results page, giving users the option to ‘show or hide’ the map displaying Wotif hotels.
Travellers interested in a particular hotel can now see the precise location of the hotel in relation to points of interest in the surrounding area including transport facilities, post offices and medical centres. Ê
Each interactive hotel map is displayed under ‘Hotel Details’ of the selected hotel information page, giving users the option to ‘show or hide’ the map.
The interactive functionalities include zoom in/out, panning in all directions, and the map itself can be printed as a reference in planning the journey to the property.
Matthew Harris, European Manager of Wotif.com comments: “Location is arguably the most important factor when booking the right accommodation, especially for business, but also for the ever more discerning leisure traveller. Our client base is international so with people travelling to unfamiliar places, whether it be London, Paris or Rome, we need to have clear mapping available.
“We are extremely pleased to be working with Multimap as interactive mapping is just another step in our quest to provide customers with the most user-friendly and effective last-minute accommodation website.”
Jeff Kelisky, CEO of Multimap, said: “We have experience providing mapping services to well over 700 business clients across the globe, many of which are in the hospitality sector. ÊThey tell us that the addition of our services significantly boosts visitor retention levels and increases customer loyalty, translating to more reservations online. ÊWe expect similar results for Wotif.com, and are very pleased to welcome the company on board.”