Today, Travelocity(R) announced an agreement with Groople Inc., a leading provider of online group travel bookings, that gives Travelocity customers a specialized groups section with discounted hotel rates, group content and new planning features that are unavailable on other major online travel sites.
“Combining Groople’s expertise into Travelocity’s hotel offerings is another commitment we are making to our customers’ varying needs as they research and plan their trips on Travelocity, regardless of the size,” said Josh Feuerstein, Travelocity’s vice president hotels.

“We know that coordinating an event, family trip, reunion, wedding or other group is more complex than a single hotel booking and we are very pleased to now offer such a compelling product to our customers.”

“Groople is proud to work with the online travel industry leader Travelocity in helping to meet the varying needs of group travelers,” said Groople Chief Executive Officer David Loy. “Groople estimates that unmanaged leisure groups, known as the SMERF market (Social, Military, Education, Religious, Fraternal) book $18 billion a year in travel and we are excited that Travelocity’s distribution and reach is now bringing automated group bookings to the masses.”

Travelocity’s new group booking functionality can be accessed from the main hotel page’s shopping engine. After choosing the city and dates, simply select the “5+ rooms” button and let the planning begin.
——-