JTB appoints Regional Director UK/Europe

In a sign that business to Jamaica is growing ever stronger from the UK the Jamaica Tourist Board has announced the appointment of Elizabeth Fox as Regional Director UK/Europe who will be based at its London office. The appointment is effective immediately.


ÊReporting directly to the Director of Tourism Paul Pennicook, Ms Fox’s role will entail directing and overseeing the promotion of Jamaica’s tourism industry in the UK and Europe in collaboration with advertising and public relations agencies to ensure optimum visitor arrivals and an increase in annual market share from the region.

Ms Fox’s career in tourism sales and marketing spans over 19 years and across continents.

Whilst working at Palm Beach County Convention and Visitors Bureau her remit entailed attracting visitors from the UK and Europe. During her tenure at Florida’s largest destination management company, Hello Florida! Elizabeth successfully established its International Division to sell its services to meeting planners and incentive buyers in the UK and Europe, as well as working closely with major wholesale and retail operators in the same region.

Commenting on the appointment Paul Pennicook, Director of Tourism at the Jamaica Tourist Board said:

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“We are delighted to welcome Elizabeth to the team, and her appointment comes a significant time for the Jamaica Tourist Board as it approaches its 50th Anniversary, and is strengthening its efforts on growing our business out of the UK and Europe. Elizabeth’s expertise is ideal and will also help spearhead our reinforced focus on growing the MICEÊ (Meetings, Incentives, Conventions and Events) market with the goal of positioning Jamaica as the preferred Caribbean destination for planners in the UK, Europe.”Ê


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