CNG Travel Group
announced today that it has signed distribution agreements with two further hotel chains, Swiss Quality Hotels and Sol Melia Hotels, the world’s largest resort hotel company, Europe’s third-biggest hotel company and 12th largest in the world.These latest agreements add over 330 Sol Melia hotel properties and 67 Swiss Quality locations to CNG’s inventory of more than 17,000 hotels worldwide, and reinforce CNG’s position as one of the world’s largest merchant rate hotel programmes. CNG’s distribution platform includes its TLC (Travel Lodging Connector) booking solution, a network of thousands of travel agents, 1,200 affiliate partners such as KLM and America West, and the consumer website placestostay.com.
CNG’s merchant rate programme helps hotels drive revenue and market share by providing a proven, popular distribution channel to thousands of agent and affiliate purchase points. Automated processes and seamless connectivity with hotel reservation systems let participating hotels alter room availability and pricing in real time, maintain their own rates, allocations and closed dates, and receive electronic booking confirmations. There are no costs or charges for CNG participating hotel other than offering the best net rates.
Javier Silvestre, vice president of distribution for Sol Melia, commented: “As one of the world’s major hotel groups, we’re always interested in widening distribution, but it’s important that we don’t sacrifice control over rates. CNG’s merchant rate hotel proposition lets us achieve both objectives without compromising our hotel brands. We’re pleased to join with CNG’s programme which should increase our sales opportunity with thousands of agents and other purchasers.”
CNG chief executive officer Finbarr Power added: “We welcome Sol Melia and Swiss Quality Hotels to CNG’s growing portfolio of merchant rate hotels, one of the world’s largest. The agreements clearly show that CNG’s business model is right for hotels and for the end customer. Proven technology, an increasing number of distribution channels including agent and affiliate purchase points, and the most competitive hotel rates are a powerful combination for any hotel partner.”ÊÊ- ends -