and American Airlines Call Center Alliance

16th Nov 2004 is pleased
to announce an exclusive service agreement that will allow American
Airlines Reservations Representatives to transfer airline customers
directly to a call center to book accommodations. American
Airlines AAdvantage(R) members who accept a transfer to and
book accommodations will also receive 150 AAdvantage(R) frequent flyer
miles once they have completed their stay. “This agreement takes customer service to the next level by anticipating
the lodging needs of American Airlines customers. The call
center team of hotel experts are available 24x7 to assist travelers in
booking the right place to stay,” said Cheryl Rosner, president of “Our extensive inventory of nearly 15,000 hotels, timeshares,
condos and vacation rentals complements the world’s largest airline’s
roster of over 250 destinations. We are excited about the program and our
new partnership with American Airlines.”

“Making the travel experience of our customers more convenient is a major
objective for American Airlines,” said Bella Goren, Vice President of
Interactive Marketing and Reservations for American Airlines. “In addition
to providing our customers with full services when it comes to air travel,
we are also committed to assisting them with other important aspects of
their trip planning, which includes helping customers find the right hotel
at the right price.”

The agreement provides that American Airlines Reservations Representatives
will connect callers to if customers request lodging assistance
after airline reservations are made. In turn, will provide
American Airlines with a dedicated team to handle hotel bookings, as well
as any customer support once the hotel reservation is made.


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