Mercator, the IT division of the Emirates Group, has successfully implemented its CRIS frequent flyer and customer relationship management solution at India’s largest privately-owned carrier, Jet Airways.

CRIS is now revolutionising Jet Airways’ frequent flyer programme - Jet Privilege (JP), bringing in a broad range of innovative, appealing and user-friendly new features. Jet’s more regular travellers will be transformed into their most loyal customers.

CRIS’ powerful customer relationship functionality also means that Jet Airways management will benefit from a continual stream of quality customer information, helping them to better understand their passengers and create the services to match.

Jet Airways is the latest airline to sign up for CRIS, with Emirates, SriLankan and Philippine Airlines already using the system. With 400,000 members of Jet Privilege now enjoying the benefits of CRIS, the total of frequent flyer accounts being managed by the system number more than two million.

Mr Peter Luethi, Jet Airways’ Chief Operating Officer said: “We have always set the benchmark for loyalty programmes in India. Now that CRIS forms the backbone of Jet Privilege, we have taken a major step forward in the way we acquire, recognise and reward our frequent fliers.

“The new programme is not only more rewarding but has many innovative benefits previously unseen in India. Mercator and CRIS have given us a real edge, and we’re confident that our frequent flyer programme will become a key competitive advantage for us.”

JP Members can now access their frequent flyer accounts online by logging on to www.jetairways.com. They can then access and update their JP information, purchase tickets, access customised offers based on their preferences, verify their JPMiles and activities, claim missing JPMiles, and redeem their JPMiles for Jet Airways flights.

Joshua Koshy, Senior Vice President IT at Mercator, said: “There’s no doubt that we’ve found the formula for happy relationships. Our solution will give Jet Airways all the tools they need to offer an unparalleled service to their most frequent customers, turning them into valued friends. With the support of CRIS, Jet Privilege will doubtless become a key competitive advantage.”

Jet Airways has been flying scheduled passenger and cargo services for the past 11 years, serving more than 44 cities within India and SAARC countries. More than six million people travelled on its modern fleet of 33 Boeing and eight ATR aircraft last year.

Mercator solutions and services are used by major carriers all around the world, including Air New Zealand, British Airways, Emirates, Qantas, Singapore Airlines, SriLankan, Varig and Virgin Atlantic.
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